6 Gems, vol 38: *That* Juju Vera necklace edition

Here to help you stop the spinning.

“Everyone” might be an exaggeration. But everyone seems to be either wearing or wanting this necklace. 6 Gems is meant to be a weekly paid subscriber treat. And you know I hate to see you spin (we have bigger sh*t to deal with). So after seeing my friend

Sogole Kane

falling hard for THAT necklace in a recent edition of her newsletter, I thought I’d lend a hand.

This is the collage that Sogole made.

For the uninitiated, the aforementioned “Petra” necklace seemed to drop out of nowhere, as Fireballs sometimes do. In this case, though, I can find no evidence (at least on ShopMy) to suggest it’s the result of commissions or a heavy gifting program. If I had to guess, I’d say a combination of factors have led to this widespread adoption of a small, young brand in a competitive market (like knowing the right people in New York) but like a 5-table restaurant that gets a lucky break, you still have to be GOOD to make it work (capitals intended). Juju Vera is GOOD.

I’ll let the NYT tell you the origin story. In short, the brand deserves its success. This necklace shows you why. Its’s wisely made — not too specific, extremely wearable. It’s easy to style. It’s designed by someone with both jewelry/antiques knowledge and also a great sense of personal style, so the elements are all thoughtful (length, the way it moves, etc.). And now you’re seeing it styled by all these incredible people. If you’re feeling obsessed, here are 6 ideas on how to handle the obsession factor: