What if we skip the style adjectives …

And ask instead: What’s the concept?

And ask instead: What’s the concept?

I was doing some thinking in advance of our monthly email for my work at Honor Code Creative.

And I started looking back at some of the work I’ve really enjoyed, where my brain really fires. (I promise, this is getting back to style in a sec.) It all came back to this: the concept.

The concept is meant to be the heart o…