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What’s with the desperate search for “our adjectives”?

What’s with the desperate search for “our adjectives”?

— and BTW, are we CMC?

Hey Mrs. Solomon on Style's avatar
Hey Mrs. Solomon on Style
Sep 02, 2022
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What’s with the desperate search for “our adjectives”?
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— and BTW, are we CMC?

I remember when I first found my friend Rose (@thecreativeclassicist on IG) and saw she was exploring “her adjectives” in her highlights. And I felt an instant connection. I’m always exploring my adjectives and others’.

In my work, everything starts with a brand DNA, and the core of this work is 3–5 adjectives, working together. Why…

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