What’s with the desperate search for “our adjectives”?

— and BTW, are we CMC?

— and BTW, are we CMC?

I remember when I first found my friend Rose (@thecreativeclassicist on IG) and saw she was exploring “her adjectives” in her highlights. And I felt an instant connection. I’m always exploring my adjectives and others’.

In my work, everything starts with a brand DNA, and the core of this work is 3–5 adjectives, working together. Why…